Coco Cola Job Vacancies 2021

Job Descriptions Title: Manager, Marketing - Coke Breaks

Location – Gurgaon

What You’ll Do for Us:

• Will take the lead to chart out the vision for Coca-Cola TM in India and deliver a clear cut Blueprint to achieve it over the next 3/ 5 years

• Leads development of annual and multi-year brand growth strategies and business plans leveraging the Breaks Occasion for Coca-Cola in INSWA with in order to deliver against overall brand vision and business objectives

• Works closely with the Global Senior Brand Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies for Coca-Cola in INSWA

• Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).

• Works hand in hand with the E2E Experience Team to develop an Always on Coke Breaks Rituals Platform that will help drive the Weekly Plus metric

• Partners with internal (e.g. R&D, Supply Chain, Commercial) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives

• Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions

• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution

Qualifications & Requirements

12 or more years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor’s degree required; MBA preferred. Lead experience in a global brand a strong advantage

Communication Focus

• Role frequently leads communications with both internal (Global team , Commercial, Supply Chain & Technical, Regional customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners

• Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes

• Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws